I totally appreciate putting yourself out there for the world the see can feel vulnerable. Unfortunately, personal branding isn’t a nice thing to have these days. It’s a must-have. Especially for go-getting driven career professionals who are looking to get to the next level.
When clients come to me and tell me they’re worried about being judged, here’s what I tell them:
Putting yourself out there isn’t really about you. It’s about adding value to your audience.
It’s about sharing your knowledge and learnings and insights.
And by adding value, you naturally demonstrate your expertise.
Your personal branding is your best career asset.